What is a splash page? Splash pages, also called splash screens, were very popular during the early 2000s. They are not so popular today. Some websites still use them for many purposes, but they can have negative effects on your users and your website.
Splash Pages Defined
A splash page is a page on your website that a user first encounters before entering your main content. Some people confuse these with landing pages, but they are different. You may have seen one before. They are normally full color screens that contain a video or a picture with text that explains more about a business or the website you are about to enter.
Web designers use splash pages to accomplish a goal. The goal can be anything from; collecting email addresses, direct users to certain content, and announce sales and specials. Normally, websites today use pop-ups to relay this type of information, but when the Internet really started taking off in the early 2000s, splash pages were used by most website creators.
Once the goal is accomplished on a splash page, then the user is directed to the main content or the home page of the website.
Difference Between Landing Pages and Splash Pages
We have explained what a splash page is, but what is a landing page? A landing page is normally a standalone page used as a destination from a link. Many times on a landing page, you will find a place to enter your email or zip code and once you complete the goal, you are directed to the main website.
Sounds a lot like a splash page, correct?.
It is, but a splash page is connected to a website and used as a gate keeper before a user enters a site. It can contain an informative video, collect informaiton, or even provide intro information about the site or business.
A landing page on the other hand, has one goal: to collect your email or other information. It is a stand along page meaning, that it is not a part of the site it directs you to after you fill in the required information.
A splash page is more like a typical pop-up while a landing page is just a page.
Should I Use Splash Pages?
Splash pages are not recommended as good website practice and there are many reasons for this.
According to LiveWire, Studies have shown that 25% of users will leave a website if he or she encounters a splash page before they can enter the website.
Splash pages normally contain videos or large graphic files that are intended to be eye-candy for users. These large files can cause your website to load slowly and can cause your website to rank lower in search engines because of this fact.
Another reason splash pages are not seo-friendly is, they do not contain a lot of relevant information for search engines. Since search engines use relevant information to rank websites. this lack of relevance and being it is the first thing a search engine bot finds on your website, will cause the search engines to rank your website lower in the search results if they rank them at all.
Splash pages are a thing of the past. If you get an email or see an ad online that is trying to sell you software to easily create splash screens or splash pages, then just avoid it. They are a waste of money and time when building a website online.
Focus your time on creating user and search engine friendly content instead of wasting it trying to build a splash page. If you want to inform your readers about new sales and other promotions, use a line on your page, write a post about it, or use a pop-up window he or she can easily dismiss if they are not interested.
Pop-ups Are Better Than Splash Pages?
Yes and no. Splash pages are unavoidable. A user has to input something into the page before they can continue to the website. It’s the first thing the user sees and it is the first thing a search engine bot encounters. Both are bad experiences.
Pop-ups on the other hand normally are timed to pop-up after the users has been on your site for a certain amount of time or when they attempt to exit. This is better for SEO and for the user. Pop-ups are easily dismissed and don’t require a user to enter information before they can proceed further in the content. They are still annoying, but less intrusive.
Splash pages used to be all the rave. They made websites appear more interesting and they were great ways to relay information to new users. Web creators could show off his or her talents by creating amazing splash pages, but the time for splash pages have gone and went.
People are looking for fast information when they search online and a splash pages slow down and waste his or her efforts. They are bad for SEO and can have a negative impact on rankings in the search engines.
They are a waste on time and money and will probably never give you a return for your effort for creating them.
Once you become a website owner, your email box will fill with companies trying to sell you the next best thing for conversions and traffic acquisitions. They may try to sell you on the benefits of a splash page to attract readers attention, but don’t fall for it. Splash pages are a thing of the past.
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